Privacy Policy for GAWLS

 

Effective Date: April 29th 2025

 

GAWLS, www.gawls.eu, operated by GAWL France SAS – GAWL -, is a social media performance optimization tool tailored for news media companies along with TV and Radio broadcasters. 

 

At GAWL, we are committed to respecting and protecting your privacy and data rights in accordance with the General Data Protection Regulation (GDPR) and applicable United States privacy standards. 

This Privacy Policy describes how we collect, use, and protect the information we access via integrations with third-party platforms such as YouTube, Facebook,  Instagram, and TikTok.

 

  1. Information We Collect

GAWLS exclusively collects the following types of data:

– Public performance metrics from posts (e.g., views, likes, comments, shares, engagement rates, video views).

– Publication metadata (e.g., title, description, date and time of publication).

 

**We do not collect:**

– Personal identification data (e.g., usernames, email addresses, private profile information).

– Authentication credentials such as passwords.

– Private communications (messages, non-public content).

 

  1. Legal Basis for Processing (GDPR Compliance)

Our data collection and processing are based on:

– The **legitimate interest** of media organizations to monitor and optimize their public social media presence.

– The **consent** given by authorized administrators of media organization accounts during the integration of GAWLS with third-party platforms.

 

  1. How We Use Information

The collected data is solely used to:

– Analyze and report the performance of public content.

– Optimize social media publishing workflows.

– Provide media organizations with benchmarking and trend analysis tools.

 

We do not use the data for profiling individual users or for advertising purposes.

 

  1. Third-Party API Usage

GAWLS uses third-party APIs, including the YouTube API Services, Facebook Graph API, Instagram API, and TikTok API. 

By using GAWLS, users also agree to the terms and privacy policies of these third-party services, including but not limited to:

– [YouTube Terms of Service](https://www.youtube.com/t/terms)

– [Google Privacy Policy](https://policies.google.com/privacy)

– [Facebook Privacy Policy](https://www.facebook.com/policy.php)

– [Instagram Data Policy](https://help.instagram.com/519522125107875)

– [TikTok Privacy Policy](https://www.tiktok.com/legal/page/row/privacy-policy/en)

 

  1. Data Security

We implement appropriate technical and organizational measures to secure the collected data against unauthorized access, loss, destruction, or alteration.

 

  1. Data Sharing

– We do not sell, rent, or share collected data with third parties outside of the client organization.

– Public data is accessible only to the GAWLS users.

 

  1. User Rights (GDPR)

Under GDPR, you have the right to:

– Access the data we collect about your organization’s public content.

– Withdraw consent at any time by revoking your login access via the respective third-party platform settings.

 

  1. Opt-Out and Revocation

You may revoke GAWLS’s access to your social media accounts login at any time via your account settings on YouTube, Facebook, Instagram, or TikTok.

 

  1. International Data Transfers

All data collected by GAWLS is processed within the European Economic Area (EEA). 

If transfers outside the EEA occur, we ensure compliance through Standard Contractual Clauses approved by the European Commission or equivalent safeguards.

 

  1. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, platform policies, or legal obligations. 

Significant updates will be communicated clearly on our website.

 

  1. Contact

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

 

GAWL FRANCE SAS 

75 Boulevard Haussmann, 75008 Paris, France 

Email: [email protected]

 

You also have the right to lodge a complaint with the data protection authority (CNIL in France) if you believe your rights have been violated.